Five to eight pages, written from one argument.
The implementation stage. Every page traces back to the same claim set, which is why it takes 15 business days rather than a quarter.
What follows is the whole scope, itemised, so you can hold it against anybody else’s quote before you pay a deposit.
Everything you get, listed
- The homepage
- Shorter than you are expecting. One claim, the evidence for it, one next step, and a passage that tells the wrong visitor to leave.
- The pages for what you sell
- One per product, or one per audience, not both at once. Which split your buyers actually use is decided in the first two days and explained in writing, because getting it wrong doubles the page count.
- A pricing page with prices on it
- Where publishing them is genuinely impossible, you get the sentence that explains why in terms a prospect accepts, instead of a contact form with a shrug behind it.
- The objections page
- Labelled FAQ on most sites. Written from the five questions your sales calls actually open with, in the order they open with them.
- A “this is not for you” passage
- Placed where it filters, which is early, rather than where it hides.
- Every button, label and empty state
- Microcopy is where a site either sounds like a person or sounds like a form. “Submit” is not a next step.
- Form helper text and error messages
- Each one says what to do next. None of them blames the visitor for a validation rule she could not see.
- Meta titles and descriptions
- For every page, inside the length that actually renders, written as ad copy rather than as a summary of the page beneath.
- The 404 and the thank-you page
- Two pages that get real traffic and are written by nobody. One of them is read by somebody who has just given you money.
- Build notes, page by page
- What each block is for, what breaks if it moves, which sentence is load-bearing and which is there for rhythm. Written for the developer, not for you.
- A sitemap correction, where one is needed
- Sometimes six pages are doing the work of four. You will hear that before six get written.
The 15 days, roughly
Two days of decisions
Page set, split, and what the homepage is allowed to claim. Signed off before a sentence gets written, since a page count agreed late is how these projects overrun.
One draft, front to back
Not page by page in isolation. The argument has to accumulate across the site instead of restarting at every heading.
Structure round, then line round
The first moves and cuts whole sections. The second is sentences. In the other order you spend a week perfecting a paragraph that gets deleted.
Price and terms
- Website Copy€4,800for five to eight pages
15 business days from brief sign-off. More than eight pages is quoted as a second project rather than stretched into this one.
terms
- 2 revision rounds, one structural and one line-edit, against the brief as signed off.
- 50% to start, 50% on delivery, and the published figure is the final amount payable.
- €85 an hour beyond the included rounds, or when the audience or the goal changes after sign-off.
What has to exist before we write
Messaging Architecture
The usual prerequisite. When it exists this goes quickly; when it does not, the first three days of a copy project become an architecture project billed as copy, which suits nobody.
Not sure the pages are the problem?
€2,400 and 5 business days to find out whether it is the pages or the position behind them, before you commission a rewrite of the wrong thing.
Send the site
A link, and one line on which page you think is failing. Within two business days you will hear whether we agree — and it is worth knowing when we do not.