€2,400 to find out whether you need the rest of this.
The diagnostic is the only thing on this site we would suggest buying before you trust us. Fixed price, small scope, and it produces a document rather than a conversation.
Stopping there is a fine outcome. Some of what it finds is fixable in an afternoon by whoever already works for you, once somebody has named it.
The document, item by item
- A read on the position
- Where your current claim actually sits, which competitor it collides with, and whether a stranger could tell the two of you apart using only your homepage.
- Your pages, marked up
- Sentence by sentence on the pages that matter. What each one is doing, and which ones are doing nothing. The page you suspect is often not the page that is failing.
- Problems in priority order
- Ranked by what they cost to leave alone, not by how quick they are to fix. The ranking is the part you are paying for; anyone can produce the list.
- The questions we could not answer from outside
- The ones only you can answer. When three or four of them have no answer inside the company, that is the finding.
- A recommendation, including “do nothing yet”
- If the honest next step is to fix one product page and wait two quarters, the document says that. It is not a proposal with a diagnosis stapled to the front.
- One document, no slide deck
- Eight to twelve pages, written to be read by somebody who sat in none of the calls. You can hand it to a board without us in the room.
What it costs, and what happens to the money
€2,400, 5 business days from brief sign-off. 50% to start, 50% on delivery.
Buy Brand Positioning or Messaging Architecture afterwards and the whole €2,400 comes off that price. So it costs nothing extra if it convinces you and €2,400 if it does not, which is the right way round.
You get 2 revision rounds, though a diagnostic seldom needs both. The €85 hourly rate that applies outside them is on pricing, along with what triggers it.
Not a rewrite
You are buying judgement, not copy. Nothing in it is a finished sentence you can paste onto a page.
It also will not tell you the writing is the problem when the problem is the price, the product or the audience. Those come up, and when they do they go in the document ahead of anything about sentences.
Start with the diagnostic
Send links to the pages you are unhappy with and one line on what you think is wrong. We reply within two business days, and the reply will contain at least one question you would rather not answer.