The questions worth asking before you hire anyone to write for you.

You do not, and neither do we, until the research is done. What you can know before you pay anything is the method, the deliverable, the dates and the price. All four are published on this site, which is more than most enquiries produce after three calls.

The thing that most reliably wrecks a copy project is that nobody ever settled which buyer the product is aimed at. Settle it in writing and you own something useful whether or not the page we hand you turns out to be the best page anyone could have written.

No. Nobody honestly can, and the reason is worth more to you than the refusal.

Copy is one input. Price, product, timing, the traffic you point at it, whether the offer is any good, whether a competitor launches the same week — every one of those moves the number too, and a writer controls none of them. Anyone quoting you a conversion rate in advance is either not measuring or not mentioning what else changed.

What replaces it is duller and can actually be kept. The decisions get made and written down, the reasoning stays yours, and the work lands on the date agreed at sign-off. If it is going to be late, you hear it from us before you notice it yourself.

You say so, in those words if you like. The structural round exists for exactly this: order, emphasis, what to cut, whether the argument stands up at all. Wanting the whole approach rethought is a round-one conversation, not an awkward one.

If the second version is wrong as well, something was wrong in the brief, and we go back to the brief instead of redrafting against it a third time. That happens at our cost, because the brief was written by us and signed by you, which makes it ours to get right.

What is not included is changing your mind about who the copy is for after sign-off. That is new work, priced as new work, and the trigger is written out in full on method.

Not on day one. Any studio that claims otherwise is describing a template it already owns. What arrives on day one is the questions, and a willingness to read a support-ticket export end to end.

The three segments on who it’s for are the ones where we know the buying decision well enough to be useful quickly: software that takes a paragraph to explain and a sentence to sell, DTC brands whose acquisition maths stopped working, and hospitality and property where sounding like everyone else is the commercial risk. Outside those three we will say so on the call rather than after the invoice.

The part that never transfers between industries is the research. It is the same work every time, which is why it sits inside every price rather than beside it.

There is no client list on this site, and it is not an oversight. A real one takes permission nobody has given us. An invented one would be a lie, told by a studio whose entire pitch is its judgement about what is honest to claim.

So here is the trade-off, stated rather than hidden. Freya is small on purpose. The person who reads your brief is the person who interviews your customers and writes the page; there is no account manager translating you to a writer you never meet, and no junior taking the first pass. What you give up in exchange is the logo wall and the comfort of a name you recognise.

Four things you can check today, without taking anyone’s word for any of it. The writing on this site, which is the only sample of the work that counts. The questions on home, which are the ones you would actually be asked. The rates on pricing, published in full, with no figure held back for the call. And the samples on work, each one labelled as written to show method rather than delivered to a client.

And on the call you can ask what is wrong with your current homepage. That answer is much harder to fake than a testimonial.

Each turnaround is printed next to its price on pricing: 5 business days for the Positioning Diagnostic, 15 for the Messaging Architecture, and so on down the card. Business days, counted from brief sign-off rather than from the day you first wrote to us.

What moves a date: waiting on interviews, waiting on feedback that arrives in instalments, or a round that turns up as eleven separate emails. What does not move it: us being busy. If we cannot start when you need to start, you hear that before any money changes hands.

2 on every deliverable, and they are not interchangeable. One structural: order, emphasis, cuts, whether the argument works. One line edit: wording, headline alternatives, product and legal corrections.

Past that, €85 an hour, estimated and agreed in writing before anyone starts. The full policy, including what counts as a scope change and what happens if a project stalls, is on method.

Because hiding them wastes everybody’s time and selects for the wrong buyer. A service list ending in "ask us for a quote" means the price depends on what you look like you can afford, and people can feel that happening to them.

It also commits us. A published number is harder to inflate after a call in which you mentioned your funding round.

From €2,400 for the Positioning Diagnostic up to €6,400 for Launch Copy, with ongoing work at €3,200 a month. The whole card, with turnarounds, is on pricing.

Payment is 50% to start, 50% on delivery. Prices are in euro and are the final amount payable.

You do, on final payment. The words, the drafts and the research underneath them. No licence, no usage window, nothing that quietly reverts to us if you stop working with us.

Before final payment the drafts are ours, which only matters if a project stops halfway. In that case you get what has been paid for and we keep the rest.

Yes, a reasonable one, on request. Send it ahead of the intro call if you would rather not describe an unreleased product without one in place.

Either way your roadmap, your churn numbers and your internal arguments stay in the studio. And we do not publish or name client work without asking first, which is why every sample on work is written for an invented company instead.

Both, and written rather than translated. A Bulgarian page built from the brief reads differently from a Bulgarian page built from an English one, and the difference is plain to anyone who actually sells in Bulgarian.

Strategy documents usually go out in English, since that tends to be the language the board reads. Customer-facing copy gets written in whichever language you sell in. If you need both, put it in the brief: it adds to the turnaround, and we would rather price that at sign-off than discover it in week two. How bilingual work runs is set out on method.