Copywriting studio · Sofia
Which sentence on your homepage would your sales team never say out loud?
That one is usually the problem.
Somewhere between the founder’s first draft and the fourth round of internal feedback, a company stops describing what it does and starts describing how it would like to be seen. The words get safer. Then they get vague. Then nobody can remember what the page was supposed to achieve.
We work backwards from that sentence — what you meant, who needed to hear it, and what someone would actually say on a call.
Written in English and Bulgarian, for brands across Europe.
Most copy problems are not writing problems.
They are decision problems. Nobody decided who the product is really for, so the page tries to work for everyone at once. Nobody decided what to concede, so the page claims everything and lands nowhere.
Hand that brief to a writer and you get a polished version of an argument that already did not work. So we start with the decisions, and write afterwards.
The questions we ask before writing a word
Some of these are uncomfortable. That is the point. If you can answer all nine without stopping to think, you probably do not need us yet.
Which competitor would your best customer have chosen if you did not exist?
What did the last three people who cancelled actually say on the way out?
Which feature does your sales team demo first, whatever the website leads with?
What do you charge more for than the alternatives, and what is the honest reason?
Which objection comes up on every single call?
If you had to drop one of your audiences, which one goes?
What does someone have to believe before your price sounds reasonable?
Which part of the product gets misunderstood so often that you have stopped correcting it?
What would you have to stop saying for the one claim you care about to be believable?
Four stages. Start at whichever one you are actually at.
Each stage produces something you own and can hand to someone else. You do not have to buy the whole sequence, but the later ones go badly without the earlier ones.
Find out what is wrong
Positioning Diagnostic
€2,400A written read on your current positioning and messaging, with the problems ranked. The cheapest way to find out whether you need the rest of this.
Decide where you stand
Brand Positioning
€4,200A defensible market position and the reasoning behind it, built out of interviews rather than a workshop with sticky notes.
Build the spine
Messaging Architecture
€5,200The pillars, the proof points and the order they go in — so every page, ad and email traces back to the same argument instead of inventing a new one.
Write it
The implementation work. Written from a position that has already been decided, which is the only reason it goes quickly.
Three kinds of brand
Not because the writing differs, but because the buying decision does.
SaaS and funded startups
Products that take a paragraph to explain and a sentence to sell. We will talk to your engineers, and we will read the support tickets.
DTC and ecommerce
Acquisition stopped doing the easy work. Most of the money now sits in the emails nobody has rewritten since launch.
Hospitality, property and luxury
Where reading like everyone else is the actual commercial risk, and restraint costs more to write than enthusiasm.
What we turn down
Worth saying plainly, so nobody wastes a call finding out.
White-label subcontracting for other agencies. It is bought on price and volume, and it cannot be shown.
High-volume article packages. Ten posts a month is a different business with different economics.
Visual identity. We write. We do not design logos or brand systems.
Anything that needs a guaranteed number by a fixed date. Nobody can honestly promise that, and we would rather lose the work than pretend.
Written to show method. Not delivered client work.
One line, before and after. The subject is invented — a scheduling tool selling to operations teams — and the point is the move, not the prose.
before
Seamlessly streamline your team’s scheduling with our innovative platform.
after
Your team books its own meetings. You stop being the calendar.
The first version describes the category. The second describes the day after you buy it. Nothing was added — one claim was dropped and one consequence was named.
demonstrates work
How a project runs
Brief
You send one. We come back with questions, and with what we think the real problem is — before any money moves.
Research
Interviews with the people who sell it and the people who bought it. Your competitors, read properly rather than skimmed.
Draft
One version, argued, not three options to choose between. Choosing between three is your job made harder, not easier.
Two rounds
One structural, one line-by-line. 2 rounds are included in every price on the site, and the full policy is on method.
Sofia, in two languages
The studio is in Sofia and works across Europe. English and Bulgarian, both written rather than translated — which are different jobs, and the second one shows.
Bulgarian businesses have spent this year re-pricing everything into euro. Most of them changed the currency and left the sentence around it exactly as it was. There is a note about that: the euro rewrite.
Three things people ask first
We are not going to show you a client list, because a real one needs permission we do not have and an invented one is worse than nothing.
What you can judge instead: the writing on this site, the questions above, the rate card, and the samples on work — which are labelled as samples every time they appear.
No, and neither can anyone who says otherwise. Copy is one variable among pricing, product, audience and timing.
What is promised is narrower and actually keepable: the decisions get made explicitly, the reasoning is written down, and you own the argument afterwards whether or not you keep working with us.
Every figure is published. The diagnostic is €2,400, a full positioning project is €4,200, and the whole card is on pricing with no "request a quote" anywhere on it.
Send a brief
Tell us what you are working on and what is not landing. A person reads it and replies within two business days — with questions, or with a time to talk for twenty minutes.